Check out what Versiti's team are reading, doing and thinking

    Opening Eyes: The Insights Behind RNIB's New Brand and Communication Strategy

    Last week, I was delighted to be invited to speak at AURA's first ever online seminar and share...

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    Where do you really come from?

    Have you seen HSBC's ad: "Where do you really come from?

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    Finding the right brand ambassadors to open up more diverse markets

    Choosing who will act as your brand ambassadors is a consequential decision. Get it right and...

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    4 events to D.I.E for

    It might be a few weeks yet till the end of 2019, but we’ve already got our sights firmly on...

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    That Renault ad and the pursuit of consistency

    It's funny how memories are tied to places. How much easier it is to remember events in one's...

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    Black-owned businesses making big waves

    In the UK, many big businesses who have been around for some time are having to retrofit...

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    Why Your Corporate Culture Has To Match Up To Your Diversity Marketing

    In recent years, as consumers become ever more discerning about how and where they spend their...

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    How working on minority issues changes your perspective on the world

    (The following is a transcript from a talk given by Dr. Marie-Claude Gervais, Research Director...

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    Diversity Marketing: Branding for the Muslim Population

    Brands and organisations, local or global, need to take Muslims seriously. They must understand,...

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