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    Diversity Marketing: Branding for the Muslim Population

    Posted by Stephen Cribbett on 17-Sep-2018 11:15:18

    Brands and organisations, local or global, need to take Muslims seriously. They must understand, respect and engage them if they want to grow, and they need to do it now.

    Research suggests that the Muslim population – the world’s second largest religious group - is likely to grow from 1.8 billion to 2.76 billion by 2050. That represents not far off a third of the world’s population and makes it the fastest growing religious group in the world. Yet it remains an audience that is relatively untapped, despite Muslims young and old calling for brands to better understand and respect their values, needs and wants.

    Other critical factors include the fact that Muslims are much younger and Muslim families tend to have more children than other Europeans. 50% of all European Muslims are under the age of 30, compared with 32% of non-Muslims living in Europe. Muslim are also geographically spread across the globe, with more than 60% living in Asia and over 80 countries containing Muslim populations of more than 1 million.

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    Here at Versiti we help brands and organisations understand the lives, cultures, attitudes and behaviours of minority and diverse social groups. Our work, and the insight we glean, is about stimulating and energising a different way of thinking, and to be a platform for growth and positive change. For brands and their agencies we help them build authentic, respectful and value-led propositions by putting the very people that they serve at the heart of development. Only by understanding and respecting individual identities and the need-states of the people you have the ambition to serve can you deliver lasting, valuable relationships and be a force for good.

    Versiti’s insight and strategy outputs are designed to support you whether it’s getting behavioural insight or developing propositions and communication. We help strategists and marketers be and stay relevant to Muslim markets, no matter whether it’s approaching the Muslim market for the first time or extending into an existing market.

    We recently published thought-leadership on the Muslim non-alcoholic beverage market here and you can learn more about our work with other diverse and minority groups here.

    If you’ve been charged with building or growing brands with these groups, we can help you.

    Contact us today

    Topics: "diversity marketing", Cultural insight, Muslim, marketing