Check out what Versiti's team are reading, doing and thinking

    Dr Marie-Claude Gervais

    Recent Posts

    Finding the right brand ambassadors to open up more diverse markets

    Choosing who will act as your brand ambassadors is a consequential decision. Get it right and...

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    That Renault ad and the pursuit of consistency

    It's funny how memories are tied to places. How much easier it is to remember events in one's...

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    Challenging sexist typecasting and tokenism

    Let’s all challenge ourselves not to typecast people based on their gender or other...

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    A conversation about Modern Masculinity

    Our understanding of masculinity is changing, fast. It is redefining our very culture and...

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    What ethnic minority consumers really want from global brands

    To successfully engage with ethnic minorities, brands need to step away from stereotypes and...

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    Diversity & Inclusion Myth Busting #8

    Diversity Myth #8: "Diversity and Inclusion is about minority groups"

    After more than 20 years...

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    Diversity & Inclusion Myth Busting #7

    Diversity Myth #7: "All you really need is diversity of thought"

    After more than 20 years of...

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    'Routes to Power' Part 2: The unique benefits of hiring women affected by intersectional...

    Leaders have much to gain by acknowledging the impact of intersectional discrimination on the...

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    Diversity & Inclusion Myth Busting #6

    Diversity Myth #6: ‘Targets and quotas undermine meritocracy: they will lower our standards.’

    ...

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