Check out what Versiti's team are reading, doing and thinking

    How Marketers Can Stay Relevant to Modern, Diverse British Families

    Posted by Marie-Claude Gervais on 03-Aug-2018 13:06:49

    Fundamental changes to the make-up and behaviour of families living in the UK have big implications for the brands, charities and government wanting to connect with, service and support them.

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    Topics: Diversity, Innovation & NPD, Connect & Communicate, Brand insight, "diversity marketing"

    Are empowered women standing in the way of gender equality?

    Posted by Marie-Claude Gervais on 26-Jun-2018 22:30:09

    Many young women who describe themselves as feminists are actually undermining the drive for gender equality. They would be shocked and devastated to hear it, and it certainly seems counter-intuitive. Yet, that’s exactly what our research shows. Here’s what we've learned so far this year.

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    Topics: Social research, "Gender", "HR", "Equality"

    The Dangers of Not Listening To The Right Voices

    Posted by Marie-Claude Gervais on 08-May-2018 10:08:46

    Living here in the UK as I do, I’m all too aware of the impact of not reaching out and giving the right people a voice. Brexit, and the utter astonishment at country’s vote to leave, illustrated this point, and we are now in panic mode because of it.

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    Topics: Social research, Cultural insight, Collaborate & Design, "Equality"

    Conducting Research Online With Ethnic Minorities

    Posted by Marie-Claude Gervais on 30-Apr-2018 12:03:16

    I've come across many clients that have ruled out conducting online research with people from ethnic minority backgrounds because they think that ethnic minorities are not online. Add this to the idea that the same clients also view face-to-face research as too slow or too expensive, and you begin to see why clients quickly give up altogether...

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    Topics: Listen & Understand, Brand insight, "Equality", "diversity marketing"

    Why A Social Revolution Is Needed To Close The Gender Pay Gap

    Posted by Marie-Claude Gervais on 12-Mar-2018 06:54:48

    It is nearly 50 years since the Equal Pay Act came into force. Yet, women are still underpaid and not promoted according to their ability and skills. In April this year, though, every woman could be part of a revolutionary social movement towards gender pay equality.

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    Topics: "Gender", "HR", "Pay", "Equality"

    As Diversity Consultants We Are Allies and Bridges

    Posted by Marie-Claude Gervais on 12-Mar-2018 06:46:15

    Looking at the Versiti team, you’d be forgiven for thinking that it lacks diversity. You would be right, of course. To reassure you, there is a much wider team of diverse researchers who are involved on a project-by-project basis, to ensure that we have the relevant skills set and experience for each brief.

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    Topics: Research Practice

    What I Just Learned About Neurodiversity

    Posted by Marie-Claude Gervais on 09-Mar-2018 18:17:10

    Last week, just as the ‘Beast from the East’ wreaked havoc with the country, Creative Equals hosted a one-day event dedicated to understanding, and celebrating, neurodiversity. 

    Neurodiversity is sometimes overlooked among diversity marketing fellows, so here’s why I went, why I stayed and what I learned.

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    Topics: "Neurodiversity"

    Diversity Marketing Part 2: Five More Tips For Success

    Posted by Stephen Cribbett on 07-Mar-2018 10:50:50

    The last thing we, or our clients, want is for a campaign to backfire because avoidable mistakes have been made. The list of blunders is painfully long.

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    Topics: White Paper Blogs

    Making Diversity And Inclusion A Force For Positive Change

    Posted by Stephen Cribbett on 19-Feb-2018 13:56:23

     

    The conversation quickly got on to the subject of equality, as we’d recently...

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    Topics: Diversity, Inclusion

    Diversity Marketing Part 1: Ten Tips For Successful Diversity Marketing

    Posted by Stephen Cribbett on 01-Feb-2018 09:21:00

    The last thing we, or our clients, want is for a campaign to backfire because avoidable mistakes have been made. The list of blunders is painfully long.

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    Topics: Diversity, Inclusion, "diversity marketing"